PJ Cannon Jr 

The Heart and Soul of Integrity Talent Management Group

Meet theRASTApreneur: Vision. Integrity. Impact.

RASTApreneur = An individual with a positive, righteous, and loving spirit, driven by a mindset to prioritize building their own business instead of getting lost building someone else’s.

 

At Integrity Talent Management Group (ITMG) we are recognized as a leader in talent management, digital branding, and marketing. This reputation is built on the expertise, experience, and passion of our founder, PJ Cannon Jr., and our dedicated team. His journey began in 2006 at the Illinois Media School, followed by a pivotal internship at Clear Channel Radio Chicago (now iHeart Media). This foundation set the stage for his future success as a strategic marketing force, helping clients grow their brands and achieve remarkable milestones.

 

Patrick “PJ” Cannon Jr., known in the creative world as theRASTApreneur, is a visionary brand strategist, cultural entrepreneur, and marketing powerhouse with nearly 20 years of experience transforming talent into thriving brands. Blending deep cultural roots with modern digital strategy, PJ has built a career that bridges music, media, mentorship, and monetization—helping artists and businesses grow into movements.

 

What Sets PJ Apart

As the founder of Integrity Talent Management Group (ITMG) and creator of Rastafari JAMS Reggae Radio, PJ has driven:

  • Over 150 million YouTube views (200M+ including user-generated content)

  • Millions of followers across digital platforms

  • Millions of dollars in brand revenue generated across campaigns, partnerships, and IP

  • Recording deals with Atlantic Records, Capitol Records, and Tuff Gong Worldwide (Ziggy Marley’s label)

  • Sync and licensing placements with Apple, the NFL, and Netflix

  • Platinum R.I.A.A. certification as a talent manager

  • Two national tours with Live Nation, plus 18 months of consistent independent touring across the U.S.

  • A feature in The Wall Street Journal for his digital campaign strategy
    Watch here

  • Artist development success stories including increasing booking rates 15x, securing fashion brand partnerships, and launching first-time songwriters into international releases

  • A deep focus on artist education and ownership, helping clients register with PROs like ASCAP/BMI, set up mechanical and performance royalties, and collect neighboring rights

 

The Movement Behind the Man

PJ’s work is about more than analytics and algorithms—it’s about authenticity, culture, and elevation. He specializes in helping artists and entrepreneurs unlock their full potential through:

  • Digital marketing and brand strategy

  • Social media growth and content architecture

  • Talent development and career positioning

  • Monetization through music, partnerships, sync, and IP

  • Mentorship platforms and educational partnerships

  • Structuring backend royalties and artist ownership frameworks

From orchestrating Billboard-charting dance challenges to building vertically integrated brand ecosystems, PJ blends creative intuition with proven business savvy. His approach is steeped in integrity, passion, and long-term vision, empowering creatives to own their narrative and amplify their voice.

 

Why Work With theRASTApreneur?

Because you won’t just get a marketer—you’ll get a strategic partner who’s spiritually grounded, culturally aware, and relentlessly committed to your success.

Whether you’re:

  • An artist ready to break into the industry

  • A brand aiming to scale impact and revenue

  • A company looking to align with purpose-driven talent

PJ brings clarity, direction, and actionable strategy. His background in radio, television, touring, event production, and marketing consulting makes him uniquely equipped to guide talent and teams through every level of brand evolution.

 

Let’s build something extraordinary.

🖥️ Visit RastafariJAMS.com
📩 Book a consultation with PJ, theRASTApreneur.com
📣 Follow the movement. You’ve found your tribe.

 

PJ’s career highlights include managing the viral success of the #DoItLikeMeChallenge, which charted for 13 straight weeks on Billboard and earned a RIAA-certified platinum plaque, leading to a 15-city Live Nation tour and signing a major label deal.

 

PJ also worked with a popular dance group that transitioned into a music group and social media influencers, helping them grow their YouTube channel to millions of views, secure a role in the Netflix movie “Honey 4: Rise Up and Dance” alongside Teyana Taylor and Bryshere Y. Gray (Empire), and land a spot on “America’s Got Talent”, significantly boosting awareness and recognition of their brand, and ultimately significant revenue growth.

 

Another proud career highlight includes representing a female reggae artist, where PJ secured her a distribution deal with Ziggy Marley’s label, Tuff Gong Worldwide. She became the first artist outside of Ziggy to sign with the label, and PJ also landed her an opportunity to open for Ziggy on tour for 8 dates—one of his most cherished accomplishments.

 

Currently, PJ represents some of the industry’s most remarkable talents on ITMG’s behalf:

 

 Current Clients:

– Kosine: A 14-time Grammy-nominated producer and multidimensional artist, songwriter and engineer Kosine’s work has generated over 6.6 billion streams and nearly 12 billions video views globally. Known for his collaborations with artists like Rihanna, Nicki Minaj, and Big Sean, Joh Legend, Usher, Justin Bieber, and Ludacris.  Kosine is expanding his brand under ITMG’s guidance with the “ReWrite Ya Life” campaign, a documentary, and his upcoming album “Truth Serum 2: The Book of Markos“. Kosine is also launching masterclasses, sound packs, and production services with ITMG’s strategic direction.

 

– Joshua David Barrett: A 2-time Grammy-nominated vocalist, producer, and multi-instrumentalist (bass, guitar). Joshua David Barrett is recognized for his work as the lead vocalist of The Wailers. A gifted Reggae artist, producer, and songwriter, Barrett continues to build his career with ITMG, currently focused on the production his solo album “Dub-Roc” and his work with the Judah Tribe band. ITMG is also supporting the growth of his label, Vine and Fig Tree Records, while highlighting his diverse talents and cultural contributions.

 

FORMER CLIENTS 

DLOW: Creator of the viral Billboard Hot 100 hit “Betcha Can’t Do It Like Me”, which is RIAA certified Platinum, DLOW achieved significant success under ITMG’s guidance and strategic direction. With ITMG’s support, DLOW secured 2 major label deals with Capitol and Atlantic Records, embarked on a national Live Nation tour, and secured over 200 performance bookings, including two dates in Germany. Additionally, through ITMG’s digital branding strategies, DLOW amassed over 200 million YouTube views, hundreds of millions of streams, and a large social media following. His collaborations with Chance the Rapper and T-Pain were also facilitated through ITMG’s efforts.

 

– The Future Kingz: A viral dance group that transformed into successful music artists and digital influencers with ITMG’s guidance. ITMG secured them a role in the movie “Honey 4: Rise Up and Dance” with Teyana Taylor and Bryshere Y. Gray from (Empire), and helped them land a spot on “America’s Got Talent”, greatly expanding their reach and visibility in both music and media.

 

– Kazayah: The first and only female reggae artist signed to Ziggy Marley’s Tuff Gong Worldwide, Kazayah’s breakthrough was due to ITMG’s guidance and strategic support, which secured her eight dates opening for Ziggy Marley on tour, solidifying her place in the reggae world.

 

– Ras Michael: Known for his legendary performances with *Ras Michael & The Sons of Negus* and sharing the stage with Bob Marley at the One Love Peace Concert, Ras Michael’s career reached new heights with ITMG’s support, which helped him further expand his global reach and legacy.

 

– Iro Kleitou: A Cypriot singer-songwriter and multi-instrumentalist, Iro Kleitou’s career was advanced through ITMG’s guidance and strategies, securing her a permanent residency at a major theater in Cyprus, allowing her to showcase her talent to broader audiences.

 

– Teagan Brooke: A plus-size model who, with ITMG’s strategic branding efforts, secured a brand partnership with Joe’s Jeans, expanding her influence in the fashion industry and increasing her visibility as a model.

 

– Kristina Oselsky: A world-renowned luxury event performer, Kristina Oselsky has performed at over 150 events across 15 countries. She is now transitioning into a globally recognized recording artist, with her vocal style drawing comparisons to Celine Dion, Lara Fabian, Whitney Houston, and Adele. ITMG is helping her expand her music career, secure brand partnerships, and develop her global presence.

 

– Kiara Cornelius: A singer, songwriter, and dancer, Kiara is a rising star under ITMG’s development. ITMG is guiding her career with a strategic plan that positions her for long-term success in the entertainment industry.

PJ also serves as the contracted Marketing Director for Hidden Beach Recordings, working on behalf of the company that celebrates artists such as Jill Scott, Kindred The Family Soul, BeBe Winans, Al B. Sure, and has collaborated with Stevie Wonder, while also honoring the legacy of two Barack Obama albums, “Yes We Can” and “Change Is Now”.

 

In addition to representing top-tier talent, PJ provides consultation services for a number of brands and artists, from startups to established names, helping them grow and maximize their impact.

Learn more about PJ’s Branding & Marketing experience at www.theRASTApreneur.com

 

PJ is also the founder and program director of Rastafari Jams Reggae Radio, a global streaming Reggae radio station and Edutainment network that jams roots Reggae 24/7 since April 4th 2014. It’s mission is to promote, honor, and preserve the rich legacy of Reggae music, while celebrating the profound influence of African culture and heritage!

 

Listen to Reggae 24/7 on his edutainment network at www.RastafariJAMS.com