PJ Cannon Jr 

The Heart and Soul of Integrity Talent Management Group

At Integrity Talent Management Group (ITMG), we are recognized as a leader in talent management, digital branding, and marketing. This reputation is built on the expertise, experience, and passion of our founder, PJ Cannon Jr., and our dedicated team.

PJ is a seasoned Digital Branding & Marketing Strategist, and Consultant with over 18 years of experience in the music and entertainment industry. His journey began in 2006 at the Illinois Media School, followed by a pivotal internship at Clear Channel Radio Chicago (now iHeart Media). This foundation set the stage for his future success as a strategic marketing force, helping clients grow their brands and achieve remarkable milestones.

Under PJ’s leadership, ITMG has collectively helped its clients achieve:

  • – Over 250 million YouTube views (over 400 million views including user-generated content)
  • – Over 400 million streams
  • – Millions of social media followers
  • – Major label deals with Capitol and Atlantic Records
  • – Netflix movie appearances and hundreds of paid performances
  • – Millions in revenue generated for clients
  • – RIAA-certified platinum status for the “Do It Like Me” campaign
  • – Secured sync, and licensing deals with major entities like the NFL and Apple
  • – Negotiated brand deals with major companies

 

PJ’s career highlights include managing the viral success of the #DoItLikeMeChallenge, which charted for 13 straight weeks on Billboard and earned a RIAA-certified platinum plaque, leading to a 15-city Live Nation tour and signing a major label deal.

 

PJ also worked with a popular dance group that transitioned into a music group and social media influencers, helping them grow their YouTube channel to millions of views, secure a role in the Netflix movie “Honey 4: Rise Up and Dance” alongside Teyana Taylor and Bryshere Y. Gray (Empire), and land a spot on “America’s Got Talent”, significantly boosting awareness and recognition of their brand, and ultimately significant revenue growth.

 

Another proud career highlight includes representing a female reggae artist, where PJ secured her a distribution deal with Ziggy Marley’s label, Tuff Gong Worldwide. She became the first artist outside of Ziggy to sign with the label, and PJ also landed her an opportunity to open for Ziggy on tour for 8 dates—one of his most cherished accomplishments.

Currently, PJ represents some of the industry’s most remarkable talents on ITMG’s behalf:

 

  • – Kosine, a 9-time Grammy-nominated producer whose work has generated over 1 billion streams. Kosine has produced some of the biggest hits for major artists, including Rihanna, Nicki Minaj, Big Sean, Justin Bieber, Usher, and John Legend, to name a few.

 

  • – Joshua David Barrett, a 2-time Grammy-nominated singer, songwriter and bass player, and former lead singer of the legendary reggae band The Wailers for the past eight years. Joshua is now launching his solo career with his new band  Judah Tribe.

 

  • – Kristina Oselsky, a globally renowned Russian-American luxury event performer who has performed at over 150 luxury events across 15 countries, including prestigious performances for the U.S. government, singing the Star-Spangled Banner. Kristina is now transitioning from being a luxury event performer to becoming a globally recognized recording artist, aspiring to follow in the footsteps of legends like Celine Dion, Lara Fabian, Adele, and Whitney Houston.

 

  • – Kiara Cornelius, a singer-songwriter and dancing artist currently in development.

PJ also serves as the contracted Marketing Director for Hidden Beach Recordings, working on behalf of the company that celebrates artists such as Jill Scott, Kindred The Family Soul, BeBe Winans, Al B. Sure, and has collaborated with Stevie Wonder, while also honoring the legacy of two Barack Obama albums, “Yes We Can” and “Change Is Now”.

 

In addition to representing top-tier talent, PJ provides consultation services for a number of brands and artists, from startups to established names, helping them grow and maximize their impact.

His most successful campaign was featured in The Wall Street Journal, generating over 130 million YouTube views and over 260 million streams through innovative, high-impact marketing efforts. PJ’s deep understanding of digital marketing, coupled with his passion for spreading positivity, makes him an invaluable asset to ITMG and a trusted leader in the entertainment industry.

 

At ITMG, we bring talent to the forefront, transforming potential into success stories. With PJ at the helm, we continue to set the standard in talent management and digital branding.

PJ is also the founder and program director of Rastafari Jams Reggae Radio, a global streaming Reggae radio station and Edutainment network that jams roots Reggae 24/7 since April 4th 2014. It’s mission is to promote, honor, and preserve the rich legacy of Reggae music, while celebrating the profound influence of African culture and heritage!

 

Listen to Reggae 24/7 on his edutainment network at www.RastafariJAMS.com

Learn more about PJ’s Branding & Marketing experience at www.theRASTApreneur.com