Who Is ITMG?

Integrity Talent Management Group (ITMG) was co-founded in 2014 by PJ and his former partner, Olivia. Initially, ITMG started by managing key clients before officially becoming a company in 2016. Established with a mission to prove that success in the entertainment industry can be achieved through honesty, transparency, and respect. Our company’s foundational belief is that you don’t need to compromise your values to thrive in this competitive world.

 

Founded in 2016, Integrity Talent Management Group (ITMG) is more than a management company—we are a strategic brand partner for creatives and creative businesses. From recording artists and producers to models, dancers, and other creative entrepreneurs, our mission is to help visionaries transform their ideas into sustainable legacies.

 

At ITMG, integrity is our foundation. We believe in transparency, ethical growth, and long-term strategy over short-term wins. Our approach blends management, brand development, marketing, and strategic partnerships to ensure that every creative we work with is positioned not just for success, but for cultural impact and longevity.

 

What We Do

We specialize in:

  • Creative & Talent Management – Guiding careers and creative businesses with integrity and strategy.

  • Brand Development & Strategy – Positioning creatives as brands with long-term impact.

  • Marketing & Campaigns – From rollout strategies to viral digital moments.

  • Partnerships & Monetization – Connecting creatives with brands, syncs, licensing, and investors.

 

 

 Current Clients:


– Kosine: A 14-time Grammy-nominated producer and multidimensional artist, songwriter and engineer Kosine’s work has generated over 6.6 billion streams and nearly 12 billions video views globally. Known for his collaborations with artists like Rihanna, Nicki Minaj, and Big Sean, Joh Legend, Usher, Justin Bieber, and Ludacris.  Kosine is expanding his brand under ITMG’s guidance with the “ReWrite Ya Life” campaign, a documentary, and his upcoming album “Truth Serum 2: The Book of Markos“. Kosine is also launching masterclasses, sound packs, and production services with ITMG’s strategic direction.

 

– Joshua David Barrett: A 2-time Grammy-nominated vocalist, producer, and multi-instrumentalist (bass, guitar). Joshua David Barrett is recognized for his work as the lead vocalist of The Wailers. A gifted Reggae artist, producer, and songwriter, Barrett continues to build his career with ITMG, currently focused on the production his solo album “Dub-Roc” and his work with the Judah Tribe band. ITMG is also supporting the growth of his label, Vine and Fig Tree Records, while highlighting his diverse talents and cultural contributions.

 

FORMER CLIENTS 

 

DLOW: Creator of the viral Billboard Hot 100 hit “Betcha Can’t Do It Like Me”, which is RIAA certified Platinum, DLOW achieved significant success under ITMG’s guidance and strategic direction. With ITMG’s support, DLOW secured 2 major label deals with Capitol and Atlantic Records, embarked on a national Live Nation tour, and secured over 200 performance bookings, including two dates in Germany. Additionally, through ITMG’s digital branding strategies, DLOW amassed over 200 million YouTube views, hundreds of millions of streams, and a large social media following. His collaborations with Chance the Rapper and T-Pain were also facilitated through ITMG’s efforts.

 

– The Future Kingz: A viral dance group that transformed into successful music artists and digital influencers with ITMG’s guidance. ITMG secured them a role in the movie “Honey 4: Rise Up and Dance” with Teyana Taylor and Bryshere Y. Gray from (Empire), and helped them land a spot on “America’s Got Talent”, greatly expanding their reach and visibility in both music and media.

 

– Kazayah: The first and only female reggae artist signed to Ziggy Marley’s Tuff Gong Worldwide, Kazayah’s breakthrough was due to ITMG’s guidance and strategic support, which secured her eight dates opening for Ziggy Marley on tour, solidifying her place in the reggae world.

 

– Ras Michael: Known for his legendary performances with *Ras Michael & The Sons of Negus* and sharing the stage with Bob Marley at the One Love Peace Concert, Ras Michael’s career reached new heights with ITMG’s support, which helped him further expand his global reach and legacy.

 

– Iro Kleitou: A Cypriot singer-songwriter and multi-instrumentalist, Iro Kleitou’s career was advanced through ITMG’s guidance and strategies, securing her a permanent residency at a major theater in Cyprus, allowing her to showcase her talent to broader audiences.

 

– Teagan Brooke: A plus-size model who, with ITMG’s strategic branding efforts, secured a brand partnership with Joe’s Jeans, expanding her influence in the fashion industry and increasing her visibility as a model.

 

– Kristina Oselsky: A world-renowned luxury event performer, Kristina Oselsky has performed at over 150 events across 15 countries. She is now transitioning into a globally recognized recording artist, with her vocal style drawing comparisons to Celine Dion, Lara Fabian, Whitney Houston, and Adele. ITMG is helping her expand her music career, secure brand partnerships, and develop her global presence.

 

– Kiara Cornelius: A singer, songwriter, and dancer, Kiara is a rising star under ITMG’s development. ITMG is guiding her career with a strategic plan that positions her for long-term success in the entertainment industry.

 

 

 

Meet The  Founder


PJ, founder of ITMG,

Meet theRASTApreneur: Vision. Integrity. Impact.

RASTApreneur = An individual with a positive, righteous, and loving spirit, driven by a mindset to prioritize building their own business instead of getting lost building someone else’s.

 

Patrick “PJ” Cannon Jr., known in the creative world as theRASTApreneur, is a visionary brand strategist, cultural entrepreneur, and marketing powerhouse with nearly 20 years of experience transforming talent into thriving brands. Blending deep cultural roots with modern digital strategy, PJ has built a career that bridges music, media, mentorship, and monetization—helping artists and businesses grow into movements.

 

What Sets PJ Apart

As the founder of Integrity Talent Management Group (ITMG) and creator of Rastafari JAMS Reggae Radio, PJ has driven:

  • Over 150 million YouTube views (200M+ including user-generated content)

  • Millions of followers across digital platforms

  • Millions of dollars in brand revenue generated across campaigns, partnerships, and IP

  • Recording deals with Atlantic Records, Capitol Records, and Tuff Gong Worldwide (Ziggy Marley’s label)

  • Sync and licensing placements with Apple, the NFL, and Netflix

  • Platinum R.I.A.A. certification as a talent manager

  • Two national tours with Live Nation, plus 18 months of consistent independent touring across the U.S.

  • A feature in The Wall Street Journal for his digital campaign strategy
    Watch here

  • Artist development success stories including increasing booking rates 15x, securing fashion brand partnerships, and launching first-time songwriters into international releases

  • A deep focus on artist education and ownership, helping clients register with PROs like ASCAP/BMI, set up mechanical and performance royalties, and collect neighboring rights

 

The Movement Behind the Man

PJ’s work is about more than analytics and algorithms—it’s about authenticity, culture, and elevation. He specializes in helping artists and entrepreneurs unlock their full potential through:

  • Digital marketing and brand strategy

  • Social media growth and content architecture

  • Talent development and career positioning

  • Monetization through music, partnerships, sync, and IP

  • Mentorship platforms and educational partnerships

  • Structuring backend royalties and artist ownership frameworks

From orchestrating Billboard-charting dance challenges to building vertically integrated brand ecosystems, PJ blends creative intuition with proven business savvy. His approach is steeped in integrity, passion, and long-term vision, empowering creatives to own their narrative and amplify their voice.

 

Why Work With theRASTApreneur?

Because you won’t just get a marketer—you’ll get a strategic partner who’s spiritually grounded, culturally aware, and relentlessly committed to your success.

Whether you’re:

  • An artist ready to break into the industry

  • A brand aiming to scale impact and revenue

  • A company looking to align with purpose-driven talent

PJ brings clarity, direction, and actionable strategy. His background in radio, television, touring, event production, and marketing consulting makes him uniquely equipped to guide talent and teams through every level of brand evolution.

 

Let’s build something extraordinary.

🖥️ Visit RastafariJAMS.com

📩 Book a consultation with PJ, theRASTApreneur.com

📣 Follow the movement. You’ve found your tribe.

 

His diverse experience in branding and marketing, paired with his expertise in both entertainment and broader industries, has enriched ITMG’s approach and strategies, ensuring clients benefit from comprehensive and innovative solutions.

 

Integrity Talent Management Group continues to lead the industry with personalized talent development, digital branding, and marketing strategies. The company’s proven success in helping clients achieve millions in revenue, streams, views, and followers stands as a testament to its ethical and effective approach. At ITMG, integrity is at the heart of everything we do, making success both sustainable and impactful.

 

Learn more about how ITMG can help transform your career at IntegrityTMG.com